WordPress SEO Services

Professional WordPress search engine optimization to build your online presence.
Get to the first page of Google and beat the competition with Woww.

SEO Strategy

Woww offers expert SEO consulting services which utilize organic search engine optimization tactics that can take a website from zero presence to ranking on the first page of Google. While no SEO guru can guarantee top search engine placement or overnight success, by following the best practices and a proven stratgey, a Woww SEO consultant will provide tangible results and true return on investment.

Together we’ll help you leverage content marketing and social media to create traffic from organic SEO. Our unique link building strategies will generate you a healthy and diverse array of high quality backlinks.

Our SEO consulting services focus on producing quality content that is well written and focused on the needs of a specific target market. As WordPress experts our SEO consultants will also assist in the other aspects of technical search engine optimization for your website in order to provide a good user experience and by proxy, increase page rank.

Woww offers SEO that actually works.

SEO Auditing
  • Website Audits
  • Competitor Analysis
  • Keyword Research
  • Strategic Analysis
  • SEO Audit Report
On Page SEO Factors
  • Website Technical SEO
  • Website Speed
  • HTML Markup
  • Information Architecture
  • Content
Content Creation
  • Content copy writing
  • Content research
  • Content Marketing
  • Mixed Media Creation
  • Inbound Marketing
Off Page SEO Factors
  • Popularity and traffic
  • Trustworthiness
  • Backlink Profile
  • Domain Authority
  • Social Engagement

SEO Clients

Some clients we’ve worked with to grow their online presence and become industry leaders.

SEO That Works

Our SEO consultants have undergone numerous SEO courses including the prestigious SEO That Works course created by the founder of Backlinko Brian Dean.

With multiple successful campaigns and proven results, you can trust that our SEO experts are some of the best in Cape Town, wait… South Africa. Even the world!

Let us share our SEO tips and strategies with you, and action SEO that actually works for your WordPress website.

SEO that works
Website SEO Audit

Website SEO Audit

Our thorough website audit will analyse your current website, identify any problems and provide recommendations for correcting known issues.

You’ll receive a detailed audit report and competitor analysis, after which a Woww WordPress developer can be hired to tackle the list of SEO conflicts and get your site on track to digital success.

SEO Audit Breakdown

SEO Audit Analysis –

The actual analysis is broken down into five large sections:

  1. Accessibility
    • Robots.txt
    • Robots Meta tags
    • HTTP Status Codes
    • XML Sitemap
    • Site Architecture
    • Site Performance
  2. Indexability
    • Site Command
    • Sanity Checks
    • Page Searches
    • Brand Searches
    • Search Engine Penalities
  3. On-Page Ranking Factors
    • URLs
    • URL based Duplicate Content
    • Content, keywords, HTML Markup, Images, Outlinks
  4. Off-Page Ranking Factors
    • Popularity
    • Trustworthiness
    • Backlink Profile
    • Authority
    • Social Engagement
  5. Competitive Analysis
    • We’ll also provide a detailed SEO competitor analysis so you know who and how to beat them.

Based on the industry leader: Moz

SEO Content Creation

Quality website content is always at the heart of any SEO strategy. We have a team of highly talented SEO copywriters who will produce quality content guaranteed to interest readers for your online target market.

However, as we have learnt, just publishing quality content is not enough for modern SEO. You also need to combine your newly generated search engine optimized content with high quality content marketing. Unfortunately addage of  “Publish it and they will come”, we now follow, the publish and promote SEO tactic.

Types of SEO Content

SEO content comes in a variety of mediums:

Blog Posts

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract backlinks than product pages, so they can be a great way to build some authority for your site.

Articles

Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper or magazine-style websites.

Lists

A list is really just a kind of article, but framing it as a list (such as “5 Top SEO Tips for WordPress” or “10 Ways To Rank Higher”) makes it easier to digest. These types of titles also seem to be more clickable when found in search results or in social media feeds.

Guides

A guide is a longer piece of content that explains in detail how to do something. You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.

Videos

In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience.

Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business – for example, a mechanic could make a video showing how to change a sparkplug. (A note on SEO: You might consider including a text transcript of your video)

Infographics

Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. See Proof. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page.

Slideshows

A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image alt tags, image file names and so on is important because there is less for the search engines to “read.”

Glossaries

 If you work in a specialized industry, a well built-out glossary can be a good way to capture search traffic. Think cooking terms, medical terms, fashion terms, architectural terms …

Directories

 A directory is a useful taxonomy of links to sites or resources around a given topic. For example, we have a directory of all the best South African hosts for WordPress websites.

Product Pages

A product page is an excellent tool if optimized for search engines. You can even use Rich Snippets to appear in Google searches. A good product page can serve as both SEO content and a PPC landing page.

SEO Content Creation
On Page SEO Ranking Factors

On Page SEO Ranking Factors

Our thorough website audit will analyse your current website, identify any problems and provide recommendations for correcting known issues.

You’ll receive a detailed audit report and competitive analysis, after which a Woww WordPress developer can be hired to tackle the list of SEO conflicts and get your site on track to digital success.

On Page SEO Breakdown

Keyword in the title tag.

The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.

Keyword in meta description tag.

The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.

Keyword in H1 tag.

H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.

Using keywords in the pages copy

Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.

The length of the content

These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.

Duplicate content

Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.

Canonical tag

Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.

Image Optimization

It’s not only text that can be optimized on a page but other media too. Images, for instance, can send the search engine relevancy signals through their alt text, caption, and description for example.

Content Updates

Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.

Outbound links

Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.

Internal links

Interlinking pages on your site can pass their strength between them.

Keyword in URL

Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

On Site factors:

There are certain site-wide factors that can affect your site’s search visibility as well:

Sitemap

A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.

Domain trust

Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.

Server location

Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.

Mobile optimized site

Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.

Off Page SEO Ranking Factors

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

Off Page SEO Breakdown

The number of linking domains

The number of domains linking to you is one of the most important ranking factors.

The number of linking pages

There might be some links from a particular domain to your site; their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.

Domain Authority of linking page

Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites.

Link relevancy

Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.

Authority of linking domain

The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more that from a lower domain authority one.

Links from a homepage

Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.

A number of do follow vs. nofollow links

Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.

The diversity of link types

The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.

Contextual links

It is said that links within the content of the page are worth more than links in a sidebar for instance.

Link anchor

Anchor text of a link used to be a strong ranking factor. Today it can be utilized as a web spam indicator, negatively impacting your rankings.

Off Page SEO Ranking Factors

SEO Retainer

While your SEO can be done once, its best done over time. This way we can track the results and analyse which SEO strategies work best. We’ll also be able to use the latest SEO tips and tricks and stay ahead of the competition. See our SEO pricing plans.

SEO Retainer Graphs

Ready to rank your website with Woww?