Carmien Tea

Improved ROAS to scale revenue in the first month with Woww


Since the deregulation of the Rooibos industry in 1993, CarmiƩn Tea has established itself as producer and supplier of quality packaged retail Rooibos tea products in South Africa.

We improved Return on Ad Spend while scaling budgets on both Meta and Google Advertising.

What We Did

Improved ROAS while scaling budgets on Meta & Google
A/B tested new creative across different product ranges
Overhauled their entire campaign struture
Started running B2B ads to target resellers

The Results


Doubled Revenue in just 4 months


Reduced the monthly Cost/Revenue ratio to 11.3% from 19%

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