Paid Marketing

A channel is an advertising platform such as Google Ads, Facebook Ads, or Linkedin Ads. Channels can fall under the two categories of Paid Search, and Paid Social. Each channel has its own set of strengths and weaknesses and we believe that when used together, they will deliver the best results as a collective force!

The Management Fee is the fee that is charged by Woww monthly to pay for the service of set up and ongoing management and optimisations on the channels for your business. The Ads budget is the amount of money you agree to spend (monthly) on paid media bought from the channels to bring in results.

A creative asset is a still image, animation, GIF, or video that has been designed specifically for the media space it will be shown in.

The omni-channel dashboard is a single point of reference for you to view in real-time the performance of the different channels using relevant KPI’s as well as the most important results that are being brought in for your business, such as ad spend, clicks, revenue, leads, sales, etc

We run our omni-channel campaigns over 3 month sprints. The 3 month commitment affords us enough time to fully optimise the paid media strategy and obtain maximum results.

No, you will be charged a fixed flat rate according to the package that you have chosen and the ad spend you’ve allocated.

If you would like to make use of our other services, for example: SEO, these would be quoted on separately.

Generally you need to spend at least $1,500 per month to see any kind of results with paid marketing. It also takes 4-6 weeks for the learnings on the various channels to translate into real results.

While we do have a few team members in the UK, the majority of the team is based in Cape Town, South Africa.
We promise this is a good thing!

When comparing the costs of in-house teams in the UK, outsourcing to South Africa can offer significant savings without compromising quality. The favourable exchange rate between the British Pound and the South African Rand is a major advantage. This cost-effectiveness enables you to channel your resources into other growth-enhancing aspects of your business.

We have a whole article here, detailing the benefits of outsourcing to SA.

Your GBP based pricing is different than on your primary ZAR pricing page? Why?

We’ve created a distinct international package, that while looking very similar on the outside, are different on the backend.

South Africa (our home) is a very small digital market with few competitors, so our local CPA is very low for onboarding clients.

Also compared to international markets, our SA clients campaigns also require fewer hours to get amazing results. We carry this cost saving over to our SA clients by offering a more cost effective package.

Additionally our ZAR based pricing excludes a legally required 15% VAT Tax, whereas our for international clients, we don’t need to levy a tax, so what you see is what you pay, all inclusive!