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Mobile Friendly Websites

Smartphones, tablets, smartwatches and other mobile devices are found everywhere.  This means that more and more people are using these devices and not laptops or PC’s to search and shop online.  Since mobile devices tend to have smaller displays and include touchscreen elements, your standard website will become ineffective.  Image distortion, the incorrect display of content and difficulty in browsing on a mobile device will likely cause you to lose mobile traffic. Being mobile friendly is what your customers want and you need to provide this, but there are other factors that also require some consideration.

The world is going mobile

Unless you have been living under a rock, you should know that smartphones are everywhere.  This means that everyone is connected to the internet through their mobile device and websites need to accommodate for this. Today, 1.2 billion people are accessing the web from mobile devices. And an incredible 80% of all internet users use a smartphone. In other words, if they’re online, they are most likely doing it through their phones. Moreover, the number of mobile users is only increasing.

While visitors to your site want a mobile friendly experience, they also want the option to view your site from a PC or laptop.  There is an easy solution to this.  Choose to have a responsive website which recognizes the device being used (laptop, PC, tablet, smartphone, etc.) and will adjust and resize itself. This lets you accommodate all device users.

Mobile Users and Scalability

You can drop in your Google ranking

Google recognises pages that are mobile friendly and ranks these higher than sites that are not.  So, if you want to have a good page ranking and keep traffic coming to your site a Mobile friendly site is critical.

See: What is Google Analytics

Mobile users behave differently

Mobile users tend to consume a disproportionately high amount of visual media, with a major focus on short video and images. This means you need a different approach to harness the power of these media forms to attract mobile traffic.  Your mobile site needs to be simple, fast and succinct in order to capture attention and to be user friendly.

Social media referrals are on mobile

The majority of mobile consumption is for social activities. If your business is involved social media marketing of any sort, you will mostly likely be getting high volumes of traffic from mobile devices.  If your site isn’t mobile friendly, it means you are negating your advertising efforts and wasting money.

Social Media Referrals

A good mobile site can give you the edge

Although mobile browsing is the future, surprisingly few websites have made the change.  This gives your business a great opportunity to stand out from the competition and increase your website traffic.


At Woww we understand the evolving world of websites and can give your business the website that it needs.  We offer fully responsive websites as part of our standard.  This means that no matter what device you are using your website will be able to identify and correctly scale itself.  You don’t have to worry and your visitors are kept happy and engaged with your site.  Order your fully responsive mobile friendly Woww website now!